Chinese towel industry trend 2020
At present, the development of China's towel industry has entered the era of winning brands. In the face of increasing domestic demand, towels as daily consumer goods can be considered lucky in the field of home textiles. Faced with huge market potential and opportunities, how should tens of thousands of towel companies grasp it?
Three opportunities
1. The output value of the home textile market reaches trillions, and it grows at a rapid rate of 30% every year.
2. The annual per capita consumption of towels in European and American countries is more than 250 grams, while in China it is only 60 grams, with huge development potential.
3. China's economy is developing rapidly, consumers' disposable income is constantly increasing, and the diversification and personalized consumption of home textile products are becoming more and more obvious.
Three questions
1. The towel industry is generally in the stage of competition with low technology, low added value, and low marketing means, and the quality of many products simply cannot reach the national standard.
2. Many consumers' awareness of towels is only mentioned in the daily cleaning level, which is a low-concern product. The market needs education and guidance.
3. Home textile brands rely on traditional advertising to promote brand image, the effect is becoming less and less obvious.
Towel industry analysis
In fact, we found that from head to toe, almost eating, using, drinking, and wearing are basically occupied by strong brands. The head is basically taken away by the six major shampoo brands of Procter & Gamble. Multinational brands such as L'Oreal, Unilever, Shiseido and other multinational brands were divided until the foot, Langsha socks, Aokang leather shoes, Belle women's shoes were taken down, but the towel that everyone uses every day is still a relatively blank Highland, so far no strong brands have appeared. But towels are not lacking in companies with strong comprehensive strength, such as Vosges, Yaguang, and Xiyingmen. However, large-scale enterprises do not mean that they can obtain a stronger market advantage. Rethinking the high energy consumption and low value-added order trading model that China has always implemented in the past, independent innovation, intensive production, and industrial chain upgrade are very necessary. Especially the promotion and shaping of towel brands is not only to increase the added value, but also to open up weapons of mass destruction in the domestic and international markets.
